Red Bull Mäkiauto GP
Delivered 24 hours after completed video shoot.
The video captures one of the most anticipated highlights of Helsinki’s summer: Red Bull’s Soapbox Race (or as we Finns say, Mäkiauto GP). The event gathered tens of thousands of spectators and 70 teams participated in the event. Our goal was “simple”: Capture the amazing creativity and craftsmanship that went into building the cars, the overall feeling of the crowd and everything else that happened during this day-long event!
We also created 8 team introductions for the event. The goal with the videos was to create something that was high quality, yet raw and homemade. This was pulled off by shooting handheld, focusing on the stories that were told, with inserts from the building process.